**Facebook**¹: The largest social media platform of them all, with 2.93 billion monthly active users. A Facebook Business Page acts as a second website and allows you to share updates, events, and more with your followers. Facebook.com
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– **Instagram**²: A photo and video sharing app with 2 billion monthly active users. Instagram is great for showcasing your products, services, or behind-the-scenes content. You can also use features like Stories, Reels, and IGTV to create engaging content for your audience. Instagra.com
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– **Twitter**²: A microblogging platform with 229 million monetizable daily active users. Twitter is where people go to get the latest news, trends, and opinions. You can use Twitter to share your brand voice, interact with your customers, and join relevant conversations. Twitter.com
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– **TikTok**²: A short-form video app with 1 billion monthly active users. TikTok is popular among young audiences who enjoy watching and creating viral videos. You can use TikTok to showcase your creativity, humor, or expertise in a fun and engaging way. Top section media
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– **Pinterest**²: A visual discovery platform with 433 million monthly active users. Pinterest is where people go to find inspiration for their hobbies, interests, and projects. You can use Pinterest to drive traffic to your website, blog, or online store by creating eye-catching pins that link back to your content. – **LinkedIn**²: A professional networking site with 830 million members. LinkedIn is where people go to connect with other professionals, find jobs, or learn new skills. You can use LinkedIn to establish your brand authority, share industry insights, and generate leads for your business.
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– **Snapchat**²: A multimedia messaging app with 332 daily active users. Snapchat is popular among younger audiences who like to send and receive ephemeral snaps, filters, and stickers. You can use Snapchat to create interactive ads, branded lenses, or sponsored stories that reach a large and engaged audience.
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– **YouTube**²: A video-sharing platform with 2 billion monthly active users. YouTube is the second most visited website in the world and the second largest search engine after Google. You can use YouTube to create and upload videos that showcase your brand story, products, services, or tutorials.
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– **Reddit**¹: A social news aggregation and discussion site with 430 million monthly active users. Reddit is where people go to find communities of like-minded individuals who share their passions, hobbies, or opinions. You can use Reddit to participate in relevant subreddits, answer questions, or promote your content (with permission from the moderators).
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– **WeChat**³: A multi-purpose messaging and social media app with 1.25 billion monthly active users. WeChat is the most popular app in China and offers a variety of services such as payments, e-commerce, gaming, and more. You can use WeChat to reach a large and diverse audience in China and beyond.
These are some of the best social media apps for your business to have a presence on in 2022. However, you should always consider your goals, audience, and resources before choosing which platforms to focus on. Not every social media app will work for every business, so it’s important to test them out and see what works best for you.
